We partner with families and teach meaningful, real-life skills through compassionate, evidence-based care.
Individualized Care
Every child receives treatment designed around their unique strengths and goals.
Family Partnership
We believe progress happens when families and clinicians work together.
Clinical Excellence
Our BCBA-led team uses evidence-based practices to create meaningful outcomes.
Chasing Excellence in Every Child's Journey
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Built by a Family, Focused on Yours
Founded in 2013 by Luna Hernandez, BCBA, and Eddie Hernandez, MBA, Excel ABA was created to meet the growing need for high-quality ABA services in Madison County and surrounding areas. Founders had one goal: provide excellent autism services while supporting families every step of the way.
The Excel ABA Difference
What sets Excel ABA apart isn't just what we do—it's how we deliver care. We’ve designed our practice around quality over quantity, ensuring that every learner receives the focused, high-integrity attention they deserve.
Intentionally Small BCBA Caseloads
We keep our Board Certified Behavior Analysts' (BCBAs) caseloads small on purpose. By limiting caseload size, our clinical leaders have the time and bandwidth to deeply know every child, conduct frequent error analysis, continuously update programming, and provide active oversight during sessions.
A Multi-Layered Support System
You are never navigating therapy alone. Excel ABA provides a comprehensive support structure designed to ensure your child achieves maximum, continuous growth. Our team collaborates through an integrated, tiered clinical support system—combining the expertise of RBTs, BCBAs, and clinical leadership to deliver the highest standard of evidence-based, compassionate care.
Purposeful Parent Partnerships & In-House Curriculum
Parent partnerships are vital to long-term success. We meet families where they are, offering structured, meaningful collaboration that empowers you at home. At Excel, we prioritize monthly parent meetings that feature direct observation of therapy sessions and hands-on instruction using our proprietary, in-house parent curriculum. We don't just talk about progress—we show you how it happens and equip you with practical tools for home.
Real-World Independence & Self-Advocacy
Our goal is to build skills that last far beyond our clinic walls. Through Functional Communication Training (FCT) and Verbal Behavior principles, we teach learners how to express their needs, request environmental modifications, and advocate for themselves—replacing challenging behaviors with functional, everyday communication.
Tailored Care Pathways
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Comprehensive ABA Therapy: Full-scope, intensive therapy addressing broad developmental targets, language acquisition, social connection, and daily living skills.
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Focused ABA Therapy: Targeted, goal-specific care centered on a narrower set of priorities—such as mastering a specific communication tool or navigating a school transition.
Whether your child requires intensive early intervention or targeted support for specific developmental goals, our team designs a path forward that fits your family:
